Allison Transmission Appoints Koichiro Haranaka to Director of Japan Sales
TOKYO, December 19, 2022 – Allison Transmission, a leading designer and manufacturer of conventional and electrified vehicle propulsion solutions and the largest global manufacturer of medium- and heavy-duty fully automatic transmissions
for commercial and defense vehicles, is pleased to announce the appointment of Koichiro Haranaka as Director of Japan Sales, Allison Transmission Japan.
Haranaka will lead all sales activities, both end-user and OEM account management in Japan while collaborating closely with the Allison team in Australia, a key export market for Japanese OEMs. Demand for vehicles with Allison fully automatic transmissions
manufactured by Japanese OEMs has steadily increased to now lead the transit bus segment in Japan as well as the medium and medium-heavy truck segments in Australia. To promote further growth in both the Japanese and Australian markets, Haranaka will
continue collaboration with OEMs and end-users.
“We are truly excited to welcome Koichiro to the Allison Japan team,” said Brian Geiselhart, Executive Director of Asia Pacific Sales, Allison Transmission. “With his background as a mechanical engineer and rich experience and knowledge
in the automotive and commercial vehicle market for more than 30 years, we expect him to bring us exceptional OEM relationships to reinforce our sales activities. We look forward to his continued success in this role thanks to his strong experience
in engineering, business development and sales.”
He began his career at Isuzu Motors as a team lead for the drivetrain engineering department, supporting the development and integration of transmissions, transfer cases, axles, prop shafts and clutch systems. In 2002, Koichiro transitioned to Bosch Corporation
where he held a variety of business development and sales roles of increasing responsibility for the exhaust and system components business for both gasoline and diesel engines. He has also held the roles of Manager, Transmission Control Unit at Continental
Automotive and General Manager, Powertrain Products for Mubea Japan, focused on the supply of major transmission components for Japanese OEMs. He holds a bachelor’s degree in mechanical engineering from Yokohama National University.
21 Dec, 2022
This press release contains forward-looking statements. All statements other than statements of historical fact contained in this press release are forward-looking statements, including all statements regarding future financial results. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plans," "project," "anticipate," "believe," "estimate," "predict," "intend," "forecast," "could," "potential," "continue" or the negative of these terms or other similar terms or phrases. Forward-looking statements are not guarantees of future performance and involve known and unknown risks. Factors which may cause the actual results to differ materially from those anticipated at the time the forward-looking statements are made include, but are not limited to: risks related to our substantial indebtedness; uncertainty in the global regulatory and business environments in which we operate; our participation in markets that are competitive; the highly cyclical industries in which certain of our end users operate; the failure of markets outside North America to increase adoption of fully-automatic transmissions; the concentration of our net sales in our top five customers and the loss of any one of these; future reductions or changes in government subsidies for hybrid vehicles and other external factors impacting demand; U.S. defense spending; general economic and industry conditions; the discovery of defects in our products, resulting in delays in new model launches, recall campaigns and/or increased warranty costs and reduction in future sales or damage to our brand and reputation; our ability to prepare for, respond to and successfully achieve our objectives relating to technological and market developments and changing customer needs; risks associated with our international operations; labor strikes, work stoppages or similar labor disputes, which could significantly disrupt our operations or those of our principal customers; our intention to pay dividends and repurchase shares of our common stock; and other risks and uncertainties associated with our business described in our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that the expectations will be attained or that any deviation will not be material. All information is as of the date of this press release, and we undertake no obligation to update any forward-looking statement to conform the statement to actual results or changes in expectations.
SOURCE Allison Transmission Holdings Inc.