Allison Transmission Appoints Koichiro Haranaka to Director of Japan Sales

TOKYO, December 19, 2022 – Allison Transmission, a leading designer and manufacturer of conventional and electrified vehicle propulsion solutions and the largest global manufacturer of medium- and heavy-duty fully automatic transmissions for commercial and defense vehicles, is pleased to announce the appointment of Koichiro Haranaka as Director of Japan Sales, Allison Transmission Japan.

Haranaka will lead all sales activities, both end-user and OEM account management in Japan while collaborating closely with the Allison team in Australia, a key export market for Japanese OEMs. Demand for vehicles with Allison fully automatic transmissions manufactured by Japanese OEMs has steadily increased to now lead the transit bus segment in Japan as well as the medium and medium-heavy truck segments in Australia. To promote further growth in both the Japanese and Australian markets, Haranaka will continue collaboration with OEMs and end-users.

“We are truly excited to welcome Koichiro to the Allison Japan team,” said Brian Geiselhart, Executive Director of Asia Pacific Sales, Allison Transmission. “With his background as a mechanical engineer and rich experience and knowledge in the automotive and commercial vehicle market for more than 30 years, we expect him to bring us exceptional OEM relationships to reinforce our sales activities. We look forward to his continued success in this role thanks to his strong experience in engineering, business development and sales.”

He began his career at Isuzu Motors as a team lead for the drivetrain engineering department, supporting the development and integration of transmissions, transfer cases, axles, prop shafts and clutch systems. In 2002, Koichiro transitioned to Bosch Corporation where he held a variety of business development and sales roles of increasing responsibility for the exhaust and system components business for both gasoline and diesel engines. He has also held the roles of Manager, Transmission Control Unit at Continental Automotive and General Manager, Powertrain Products for Mubea Japan, focused on the supply of major transmission components for Japanese OEMs. He holds a bachelor’s degree in mechanical engineering from Yokohama National University.

Dec 21, 2022


Allison Transmission (NYSE: ALSN) is a leading designer and manufacturer of vehicle propulsion solutions for commercial and defense vehicles, the largest global manufacturer of medium- and heavy-duty fully automatic transmissions, and a leader in electrified propulsion systems that Improve the Way the World Works. Allison products are used in a wide variety of applications, including on-highway trucks (distribution, refuse, construction, fire and emergency), buses (school, transit and coach), motorhomes, off-highway vehicles and equipment (energy, mining and construction applications) and defense vehicles (tactical wheeled and tracked). Founded in 1915, the company is headquartered in Indianapolis, Indiana, USA. With a presence in more than 150 countries, Allison has regional headquarters in the Netherlands, China and Brazil, manufacturing facilities in the USA, Hungary and India, as well as global engineering resources, including electrification engineering centers in Indianapolis, Indiana, Auburn Hills, Michigan and London in the United Kingdom. Allison also has approximately 1,600 independent distributor and dealer locations worldwide. For more information, visit